UUU
User’s Useful Use
UUU is a lifestyle brand that offers products and items that can be practically and easily used in people’s daily lives. We created and designed an effective brand system to allow the consumers to perceive this brand as a brand that offers good quality products at a reasonable price.
Logo Concept
UUU stands for ‘User’s Useful Use’. The rounded rectangular shape of the logo represents a ‘tray’ and the letters UUU portrays the ‘products’ that the tray contains. We got this motif by picturing a container that holds different varieties of products that the consumers need.
The most basic visual unit of UUU’s package design system would be what we call the ‘tray.’ By applying this visual motif to each different packaging category, information may be effectively transferred to the consumers and rhythmical tone may be formed. Also, by setting and applying this graphic theme to each category of products, we were able to build more enthusiastic visual variations from what may have been seen as strict and simple.
User’s Useful Use
UUU is a lifestyle brand that offers products and items that can be practically and easily used in people’s daily lives. We created and designed an effective brand system to allow the consumers to perceive this brand as a brand that offers good quality products at a reasonable price.
Logo Concept
UUU stands for ‘User’s Useful Use’. The rounded rectangular shape of the logo represents a ‘tray’ and the letters UUU portrays the ‘products’ that the tray contains. We got this motif by picturing a container that holds different varieties of products that the consumers need.
The most basic visual unit of UUU’s package design system would be what we call the ‘tray.’ By applying this visual motif to each different packaging category, information may be effectively transferred to the consumers and rhythmical tone may be formed. Also, by setting and applying this graphic theme to each category of products, we were able to build more enthusiastic visual variations from what may have been seen as strict and simple.
